Could domain name .eco be a force for environmental change?

Greenwash. Some would argue it happens all the time. Indeed, as a CSR professional I have been accused of aiding and abetting greenwash myself. I like to think otherwise, but I can see why people hold those views, when companies seem to do good with one hand and bad with the other.

Imagine what people will think when they see those same companies with a website that ends with .eco. It could well be happening by next year but by working together, the global environmental community could ensure .eco is not greenwash. Instead it can become a vehicle for improving corporate sustainability performance.
Read the rest of this entry »