Communications that make a difference
An experienced corporate responsibility (CR) communications consultant and writer, I specialise in helping companies find an authentic and compelling expression for the links between their business strategy and sustainability performance. I now work as the London partner of Junxion Strategy, a marketing and communications consultancy dedicated to catalysing social and environmental progress.
My specialism is in corporate sustainability communications, copywriting and brand articulation. I have been at the forefront of the trend towards stronger narrative and better story-telling in sustainability reports, and combine this with a strong grasp of the technical aspects of sustainability content.
I work on both the ‘compliance’ side of CR – advising companies on sustainability reporting and writing reports – and in ‘promotional’ CR – establishing corporate campaigns to address social issues.
“Since 2000 Adam has been a consultant to the adidas Group in several CSR areas from materiality analysis and strategic sustainability consultancy to in-depth conceptual and editorial work for our annual sustainability reporting. He has provided essential consultancy in developing our sustainability communications strategy and corporate website structure and content. Furthermore, he has been involved in shaping the overall sustainability strategy of the adidas Group.”
Frank Henke, Global Director, Social and Environmental Affairs, adidas Group